IATA Social Media for Travel Industry

TAFE PLUS Statement

Course information

About the course

Course Number: 160-17369V01

This “how to” eLearning course is designed for travel professionals and highlights how to implement marketing activities through the four major social networking sites: Facebook, Twitter, YouTube and LinkedIn. You will learn essential theory about the role social media plays in the travel industry and, most importantly, how to implement social media strategies that can increase business opportunities.

What you will learn

  • Upon completing this course you will have the skills to:
  • Describe the different definitions and applications used in Social Media
  • Define the benefits of Social Media in the business environment
  • Explain how various travel sectors use Social Media
  • Design a practical company blog and Social Networking page
  • Create a Social Media campaign for your business
Course format
This self-study eLearning course requires approximately 30 hours of study, to be completed within 6 months.
  • A practical project assignment is also required to earn the course certificate.
  • Student performance will be based on an examination. Please refer to the Exam Information below for more details.
Key topics
The course is divided into three modules:
  • Social media definitions, the history of social media, its applications and benefits;
  • Social media marketing in business, how it is being used effectively and the attributes and facets of the biggest social media networks;
  • How to create social media profiles and design effective social media marketing campaigns.
Who should attend
This course is recommended for:
  • Travel marketing specialists
  • Travel agents and tour operators
  • Event planners and managers
  • Travel industry business development and sales managers
Certificate awarded
Upon successful completion of the exam, you will be awarded an e-Certificate available for you to print for your records.

Exam information
To be hosted at TAFE campuses at Wollongbar, Kingscliff, Coffs and Port Macquarie
  • TAFENSW Wollongbar, 61 Sneaths Rd, Wollongbar NSW 2477
  • TAFENSW Kingscliff, Cudgen Rd, Kingscliff NSW 2487
  • TAFENSW Coffs Harbour, 363 Hogbin Drive, NSW, 2450
  • TAFENSW Port Macquarie, 70 Widderson St, Port Macquarie NSW 2444

  1. Link to Exam Dates: http://www.iata.org/training/Pages/exam-schedule.aspx
  2. Link to Student user guide: http://www.iata.org/training/Pages/exam-information.aspx

Additional informationAbout IATA eLearning Training:
  • This self-study eLearning course delivers comprehensive instruction to busy aviation and travel industry professionals.
  • eLearning is a quick and flexible training method providing learner-friendly materials that allow you to learn using short, interactive modules.
  • Write your exam online at a time that is convenient to you.
  • Order online to receive access to this course on our eLearning platform.

Course study options
TAFE to Uni Pathway
Not available
  • What you'll learn

  • Entry requirements

  • Future study pathways

  • Career opportunities

  • TAFE 2 uni pathways

  • Get credit for previous study and life experience

Other student services offered with this course

Counselling and career services
Disability support services
Libraries and information services

Study Modes available



North Coast TAFE offers a wide choice of courses, some that attract government subsidies and some that do not. The fees payable will vary, depending on your personal circumstances, your study history and the course you choose.

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Your government subsidised fee, and your eligibility for concessions, exemptions and scholarships, are all calculated and confirmed during the enrolment process.

The 2017 subsidised fees indicated on this page are indicative only and based on 2016 fees. The state government may make some small changes to fees and subsidies for 2017 enrolments and we will update our site if and when that happens.

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